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What We Can Learn From Coca-Cola’s Biggest Blunder

What We Can Learn From Coca-Cola’s Biggest Blunder

On July 11, 1985, following the New Coke debacle, original-formula Coca-Cola returned to shelves

TIMEJames C. CobbJul 10, 2015

The Coca-Cola Company Coca-Cola History

Coca-Cola: The Real Story Behind the Real Thing

Coca-Cola: The Real Story Behind the Real Thing

Coca Cola Corporate Social Responsibility

Coca Cola Corporate Social Responsibility

managementweekly.org

Coca-Cola

FortuneFortune Editors

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How Coke gets consumers to pay more for less soda

How Coke gets consumers to pay more for less soda

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Coke vs. Pepsi: The cola wars are back

Coke vs. Pepsi: The cola wars are back

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Here's why you remember these Super Bowl ads

Here's why you remember these Super Bowl ads

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Coca-Cola kicks off digitally driven World Cup campaign

Coca-Cola kicks off digitally driven World Cup campaign

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Coca-Cola ads: 8 of its most memorable campaigns

Coca-Cola ads: 8 of its most memorable campaigns

Coca-Cola's AI-generated ad draws criticism for not using human artists

Coca-Cola's AI-generated ad draws criticism for not using human artists

USATODAYGreta Cross