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Blog: 25 years on, is McDonald's a success in India?
Sep 7, 2021 · 25 years down, Mc Donald’s, that arrived in India without its signature Big Mac (substituted in India by the Maharaja Mac, sans beef) has about 480 stores, of which 305 are managed by Amit Jatia’s Hardcastle which operates in the West and South of India and the rest by Sanjeev Aggarwal’s MMG (earlier by Vikram Bakshi’s Connaught Plaza Restaurants) that runs the North and East franchise.
In-Depth - Campaign India
Articles under In-Depth. Under pressure: Can adland ditch its stressful reputation? Campaign dives into how the relentless pursuit of creativity and results is pushing creative professionals to the edge, and how companies can redefine success by prioritising employee well-being.
Googlies on Google: A curiosity-driven game for search
Oct 24, 2024 · Moves and wins roundup: Week of 02 Dec Our weekly roundup of the latest appointments and account wins from Advertising Club Madras, Axis Bank, Grey India, Vigor Media Worldwide, GRM Overseas, Infectious Advertising, …
McDonald's: The fast food brand looking to play the long game in …
Oct 18, 2023 · Earlier this month, McDonald's India, announced the fourth instalment of its 'EatQual' campaign first launched in 2020. This year, the brand tackled colour blindness as it aims to make McDonald's more inclusive, said Arvind RP, chief marketing officer, McDonald's India (West and South), in a conversation with Campaign India.He also discussed the impact of it on the brand, how it aims to break ...
Edelweiss General Insurance is now Zuno General Insurance
Feb 6, 2023 · Edelweiss General Insurance announced its rebranded identity on 6 February 2023 as Zuno General Insurance. The brand’s refreshed name ‘Zuno’ is derived from the words ‘Zeal’ and ‘Uno’.
The future is female: The rise of women entrepreneurs in India
Mar 8, 2024 · India is witnessing a rise of women in entrepreneurial roles, and it's gradually leading to business and economic growth in the country. Women-owned enterprises are actively contributing to societal evolution by creating employment opportunities, instigating demographic transformations, and serving as inspirations for the upcoming generation of businesswomen.
HCL Technologies rolls out a new brand identity and logo
Sep 27, 2022 · Jill Kouri, chief marketing officer, HCLTech, said, “Today marks a major milestone in HCLTech’s exciting journey as we carve out a distinct brand identity and purpose that will power us – at speed - on this next chapter of our journey.
MSN India website gets a facelift | Digital | Campaign India
Jul 16, 2010 · It’s been an all-new MSN experience for users in India for the past fortnight. Besides navigating through a neatened homepage, they can now sign in to Facebook and Twitter and get their friends’ feeds without leaving MSN. They can also check what’s on TV for seven channels from the time they log on.
News - Campaign India
From complexity to creativity: How dentsu is tackling global advertising challenges Talking to Campaign, Takeshi Sano, CEO of dentsu Japan, highlights bespoke solutions and a diverse workforce as the driving forces for its success in India.