Google product category [google_product_category]
Use the Google product category that's most appropriate for your bundle of different products. If the bundle contains a main product, use the category of the main product. For example, for a digital camera bundled with a bag, use: Cameras & Optics > Cameras > Digital Cameras (ID: 152) Mobile phones or tablets with a contract or installment plans.
About keyword matching options - Google Ads Help
Ads may show on searches that have the same meaning or same intent as the keyword. Of the 3 keyword matching options, exact match gives you the most steering over who views your ad, but reaches fewer searches than both phrase and broad match. The syntax for exact match is to use square brackets, such as [red shoe].
Product data specification - Google Merchant Center Help
Product: This is the actual product that potential customers search for on Google. Item: This is a product that has been added to your product data, either in a text feed, XML feed, or API. For example, an item is one line in your text feed. Variant: These are specific versions of a product that comes in different variations.
How Google Shopping works - Google Help
About Google Shopping. Google Shopping is: Powerful: Google Shopping applies Google's search technology to help you find and research products from online stores across the web and then points you directly to where you can buy them. Comprehensive: Find everything from common to unusual products.
Image link [image_link] - Google Merchant Center Help
Let Google know when you've added or updated an image, so we can crawl the image and get it appearing in your ads and free listings as soon as possible. Add an image for a new product. Before submitting new products, test some of your image links using the URL Inspection tool, which is available through Google Search Console.
Basic tips for building a keyword list - Google Ads Help
If you own a shoe store, you might create 2 ad groups: 1 for running shoes and 1 for evening shoes. Your ad group for running shoes could include ads with keywords like "running shoes" and "running sneakers." Your ad group for evening shoes could include keywords like "evening shoes" and "dress shoes."
Use Google’s AI to display your shoe products in 360-spin
Once these images are uploaded to Google Merchant Center or the Google Manufacturer Center, Google AI will automatically generate a 360 spin of your product and display it on Google Search. This process may take up to 2 weeks. Note: The 360-degree spin feature is currently available only for shoes and for merchants in the US.
Size [size] - Google Merchant Center Help
By submitting consistent sizes, you can help ensure that the size is standardized correctly. Provide more size details using the other size attributes. Provide the cut of your garment using the size type [size_type] attribute. Indicate the country convention for your size with the size system [size_system] attribute.
Title [title] and structured title [structured_title] - Google Help
trained_algorithmic_media:"Stride & Conquer: Original Google Men's Blue & Orange Power Shoes (Size 8)" Example not created using generative AI::Google Organic Cotton Men's T-Shirt - Blue - M. Format the value by submitting values for the digital source type [digital_source_type] and content [content] sub-attributes, separated with a colon ( : ).
Age group [age_group] - Google Merchant Center Help
Use this attribute when your product is a variant that is distinguished by its age group (for example, "shoes for 0–3 months" and "shoes for 1–5 years"), and also submit each variant with the same value for the item group ID [item_group_id] attribute.