(PDF) Customer relationship management : concepts and tools …
Jan 1, 2006 · Customer Relationship Management (CRM) "is the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted...
Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company's customers. It is an inte grated approach
(PDF) Customer relationship management - Academia.edu
Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company's customers. It is an integrated approach to managing relationships by focusing on customer retention and relationship development.
Customer Relationship Management: Concepts and Technologies …
Jan 1, 2015 · This study examines the diverse role of AI in sales, emphasizing AI-driven personalization, customer relationship management (CRM), and the improvement of customer experience and loyalty.
(PDF) CUSTOMER RELATIONSHIP MANAGEMENT - ResearchGate
Apr 7, 2018 · Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company's customers. It is an integrated approach to managing...
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management; this is the first textbook to demonstrate how this can be done.
Customer Relationship Management: Concept, Strategy, and …
It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as …
(PDF) Customer Relationship Management: A Framework, …
By combining the abilities to respond directly to customer requests and to provide the customer with a highly interactive, customized experience, companies have a greater ability today to establish, nurture, and sustain long-term customer relationships than ever before.
(PDF) Understanding customer relationship management …
It is an integrated approach to managing relationships by focusing on customer retention and relationship development. CRM has evolved from advances in information technology and organizational changes in customer-centric processes. Companies that successfully implement CRM will reap the rewards in customer loyalty and long run profitability.
[PDF] Customer Relationship Management: Concepts and …
Feb 2, 2015 · This book explains how to manage the customer lifecycle, develop and manage customer-related data, and implement a strategic CRM system. Customer Relationship Management (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It often involves using technology to or…