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  1. Fast-Growing Ariat Pushes Boot Technology Forward …

    Jul 20, 2021 · California-based Ariat has expanded its cushioning systems to give options based on boot usage and wearer weights, while offering wide range of extended fits. And kids have a home at Ariat.

  2. Pioneering Women: An Interview with Beth Cross

    Mar 1, 2023 ·

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     · Celebrate International Women's Day with Beth Cross, Ariat's CEO and founder. Gain insights into Ariat's early days and the significance of forging your own path.

  3. About Us | Ariat

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  5. Beth Cross - Chief Executive Officer - Ariat International - LinkedIn

  6. So They Say Beth Cross | Ariat - Ariat International

    May 15, 2020 ·

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     · First up in Kate’s interview seat is Ariat CEO and co-founder, Beth Cross, who talks about her lifelong love of horses, Ariat’s founding, and her vision for the future. We are excited to introduce "So …

  7. Ariat’s On A Retail Spree And Leading The Charge In …

    May 13, 2024 · Beth Cross underscores the symbiotic relationship between retail, e-commerce, and wholesale channels, emphasizing their interconnectedness in shaping Ariat's future trajectory.

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  10. Ariat's Beth Cross' Biggest Lesson As An Entrepreneur

    Oct 10, 2022 · Ariat International's Beth Cross is sharing the biggest lesson she has learned as an entrepreneur. “The first lesson I learned when I was very young: When you fall off the horse, get back on. (It’s a matter of when you fall, …

  11. "You Cannot Delegate Vision" - Stanford Graduate …

    Nov 2, 2012 · Beth Cross is the founder and CEO of Ariat International. Based in Union City, California, the company makes footwear and apparel for riders and the equestrian lifestyle. Cross grew up on a horse farm in Pennsylvania, and …

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