Why we’re changing our name after 230 years - King Arthur …
Jul 20, 2020 · When we first started selling flour, George Washington was president, Vermont wasn’t a state, and even more shocking, the chocolate chip cookie had yet to be invented. Needless to say, a lot has changed since 1790. But despite our new name — King Arthur Baking Company — our mission has not.
King Arthur Flour, Now King Arthur Baking Company, Rebrands …
Jul 20, 2020 · The rebrand of King Arthur Flour reflects what the company has always been: a company of bakers who believe in the power of baking to forge community and bring joy. The new logo, which features a wheat crown, celebrates the brand’s commitment to baking.
New name. Same employee-owned company. | King Arthur …
King Arthur Flour is now King Arthur Baking Company. We’re not the type to rush into anything, but after 230 years, we’re ready for an updated name and a new logo that better represent who we are today.
The Real Reason King Arthur Flour Changed Its Name - Mashed
Jul 23, 2020 · King Arthur Flour changed its name and logo to better reflect what America's oldest flour company is today. King Arthur Flour is now King Arthur Baking Company, a small change that lets customers know the Vermont-based operation is about more than just ground-up grains.
We’re proud to introduce the new King Arthur Flour logo
Jul 20, 2020 · After 230 years, King Arthur came to us ready for a new identity that better represents who they are and always will be, a company of bakers who are committed to the joy of baking. The new logo features a wheat crown, representing King Arthur's heritage, quality and their commitment to agriculture.
King Arthur Flour changes its name, logo in rebrand - Yahoo Finance
Jul 21, 2020 · King Arthur Flour is no more! The oldest and first flour company in the country, which started in Boston in 1790, has undergone a (very small) rebrand to the much more all-encompassing King...
King Arthur - Little
As America’s oldest flour company, King Arthur has been a household name for 230 years. But the venerable company discovered it needed to evolve in order to attract new audiences . We created a new logo and visual identity for King Arthur, better reflecting who they’ve always been: a company of bakers who believe in the power of baking to ...
Centuries-old King Arthur Flour rebrands to King Arthur Baking Company
Jul 20, 2020 · The new logo features a red and gold wheat crown – replacing the brand’s widely-recognized image of a horse-backed King Arthur – encircled by its new name, King Arthur Baking Company, printed...
King Arthur Flour is now King Arthur Baking Company | King ... - Facebook
King Arthur Flour is now King Arthur Baking Company. We're not the type to rush into anything, but after 230 years, we're ready for a new logo and an updated name that better represent who we are today.
King Arthur Flour, Now King Arthur Baking Company, Rebrands …
Jul 20, 2020 · "We set out to design a logo that's equal parts premium, authentic, and joyful to reflect the essence of the brand and strengthen the emotional connection bakers have with us. The logo,...
- Some results have been removed