This report summarises what we at WARC learned from Creative Impact 2025, and the wider Festival. As the pressure grows to sell creative brand-building to the C-suite, understanding how an ...

While 96% of business-to-business (B2B) marketers agree that brand governance – the process of ensuring all communications, activations and touchpoints meet common guidelines and standards – is very ...

At over 400 million strong, the Indian middle class isn’t just a consumer segment but far more. Their ever-increasing disposable income, evolving aspirations, and changing cultural values—all ...

If resources like time and money are a major factor, consider exploring synthetic research to get to some quick and dirty insights (or test concepts, run scenarios, etc). But if working in a highly ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Apple, the Cannes Lions Creative Marketer of the Year, believes AI will be “the best creative partner” the industry has seen but it can never supplant human creativity.

Marketers are positive about the role of retail media in their media plans; however, some signals suggest the channel is suffering a few growing pains that need to be addressed. As the retail media ...

Google’s search business has contributed an average of 1.3 percentage points to annual global ad spend growth over the last decade, WARC Media’s latest global ad spend forecast reveals. However, that ...

Global Overview WARC’s latest global projections show that the ad industry is on track for its best performance in six years, aside from the exceptional post-Covid rebound in 2021. Advertising spend ...

Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...