SPND shows 10.7% of sponsorship spend did not renew from their most recently completed season. However, new sponsorship ...

Playfly Sports’ esports division is working with one of its existing partners, the Extra Life charity, on a new EA Sports College Football 25 tournament in January, timed to take place alongside the ...

The Players Era Festival, which will be held in Las Vegas next week, is set to announce a presenting sponsor lineup or Eli Lilly Company, MGM Resorts, and Starbucks.

Amazon Prime Video will handle all production internally for their NBA and WNBA packages that go into effect beginning next ...

Altius Sports Partners, the strategic advising company with a slew of prominent collegiate clients, is set to announce the ...

FIFA has selected Rock-It Cargo, a subsidiary of L.A.-based Global Critical Logistics, as its official logistics provider for ...

Boston Red Sox President & CEO Sam Kennedy wants it to be known that the Red Sox are ready to spend this offseason.

WNBA Indiana Fever G Caitlin Clark is putting in a few extra sports marketing minutes for a new 30-second ad with State Farm ...

A study by The Collective and RBC asserts that there are still growth opportunities for NWSL and WNBA teams 'poised to unlock billions [of dollars] in new value for investors.' ...

After delaying its quarterly report due to improper revenue recognition, Evolv unveiled the results of its internal investigation. The findings resulted in the resignation of its chief financial ...

New York City FC and Etihad Airways announced today a 20-year deal that will name NYCFC’s under construction stadium Etihad ...

Monumental Sports & Entertainment on Thursday unveiled a new club sponsored by United Airlines at Capital One Area in D.C.