From Britvic driving volume growth to the personalities needed to create the optimum marketing team, it’s been a busy week.

M&S Food has overtaken Aldi as the most recognised Christmas ad from branded stills, the latest data from week three in Ipsos ...

In a bid to foster greater customer loyalty and diversify its offer, budget airline Icelandair looked to a tech solution to ...

The Coca-Cola Company is investing in brand experiences and its first-party data capabilities to drive marketing ...