Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

Parle Products, a manufacturer of biscuits and confectionery, has launched a new campaign for its Hide & Seek choco chip cookies. Titled ‘GIF it a Go!’, the campaign introduces a fresh, youthful twist ...

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Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies ...

VdoCipher, a global video hosting company, has launched its live streaming service, One-to-Many live broadcast solution, which promises to offer secure and scalable digital content delivery. The ...

Kotak Mahindra Bank’s digital-first approach is underscored by its recent media mandate pitch from July, with an estimated ...

For a decade, Swiggy and Zomato have dominated India’s food delivery scene, with their fleets of delivery partners weaving ...

The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

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Campaign’s take: KFC’s ‘Taste the Epic’ campaign hits the bullseye with Gen Z by turning a routine bite of chicken into a ...

Our weekly news roundup includes the latest appointments and account-wins from Think Design, Spicetree, greytHR, Arré Studio, ...