This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...

Explore how the rise of women in marketing is reshaping B2B dynamics, as more women become key decision-makers influencing an ...

What are B2B marketers getting wrong? They're not being commercial marketers. This blog tells you what a commercial marketer ...

Learn how to secure buy-in and budget for data initiatives with Dun & Bradstreet's 'Turning Data into ROI' report. Discover proven strategies, expert insights, and actionable tips to overcome ...

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Product, B2B Marketing, spoke with Robert Norum, ABM & Demand Strategy Expert, Propolis, to talk about some ABM trends and ...

There can be no doubt that branding works. Countless studies over many years, tracking multiple measures, prove again and again how effective a strong brand can be for a company’s market leadership.