It’s often said that gen z lacks brand loyalty. But loyalty isn’t dead; it’s just evolved. Today, loyalty is built through cultural relevance and repeated exposure, not long-standing habits. And that ...

Little Black Book, In an industry full of self-proclaimed ‘storytellers,’ this production company makes its case through craft, not catchphrases, writes LBB’s April Summers ...

Little Black Book, The ‘Oh My Rustlers’ campaign was created with Droga5 and directed by RASCAL's Alex Southam ...

Little Black Book, Twice Pictures’ Lorenzo Sorbini directs new spot for Citroën and Big Issue’s 'Driving Change For Good' ...

Rodda’s, the iconic Cornish clotted cream maker, has unveiled its first-ever TV campaign, designed to redefine its clotted cream as the ultimate sweet treat companion. Developed in collaboration with ...

Little Black Book, Razorfish developed the podcast episode content, as well as social and video marketing assets ...

Little Black Book, Dentsu Creative Philippines' playful campaign empowers Filipino gen z to express affection anonymously, blending cultural insight with digital and offline activations ...

Little Black Book, The anti-vape campaign was created with TBWA\Singapore and aims to instil a powerful message to youths ...

Little Black Book, Founder of Pineapple VFX, Kia Coates sits down with LBB to discuss their latest and greatest work as well as why readers should keep an eye out for their upcoming projects.

Little Black Book, The campaign launches two bold new Sriracha flavours in the US, transforming everyday moments into something joyful and shareable ...

Little Black Book, BUNTIN’s latest work for SERVPRO brings high-stakes recovery to life, spotlighting real emergencies and expert crews ...

Little Black Book, Only Child and director Sarah Dattani Tucker reimagine Wellsbury High in a fizz-filled, nostalgia-soaked spot blending teen drama, pop flair, and product-driven storytelling ...