Tapping into the “feiyi” (intangible cultural heritage) trend offers brands a new way to connect with China’s value-conscious and culture-focused consumers.

From The Edition to The Ritz Carlton, here’s how global luxury hotels are localizing their strategies to cater to the Chinese traveler.

Mulberry is banking on heritage and accessibility to revive its standing among Chinese luxury consumers.

The country’s beauty sector is thriving offline, with brands targeting lower-tier cities and embracing hybrid retail to captivate diverse consumers.

W Magazine China ’s latest issue, titled “The Great Performance Issue,” featuring high-profile models Chen Zhuo, Pan Yan, and ...

Evolving from subculture to mainstream, drag is today a key element of Western culture. Could the same be on the cards for ...

The Serpentine artistic director explores AI, tech partnerships, and art’s future in this interview with ‘Jing Daily.’ ...

Blackpink’s Jennie unveils Nudake cake collection. Plus, Li-Ning x Ninepointnine’s clothing, sneakers drop and Breitling x ...

Plummeting sales and failure of the Capri-Tapestry merger lifeline have left Michael Kors in a precarious position. Can the ...

This shift from product-focused to experience-rich strategies is at the heart of my 4E framework. The brands that thrive will ...