The city approved the zone as part of a broader effort to boost business on the promenade, an area where blocks are closed to ...

Santa Monica debuts SoCal’s first outdoor Entertainment Zone with weekend open-container drinking on the Third Street ...

Santa Monica’s Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city’s Third Street ...

A proposal approved by the Santa Monica City Council would turn the Third Street Promenade into an entertainment zone by allowing visitors to drink outside. The proposal is an attempt to revive ...

Sharael Kolberg, Contributor, Travel The Third Street Promenade, which stretches from Broadway (by Santa Monica Place) to Wilshire Boulevard, is a popular shopping destination with an eclectic vibe.

The Santa Monica City Council unanimously approved an ordinance allowing people to drink alcohol along the Third Street Promenade, provided they've bought it from one of the zone's businesses.

The city of Santa Monica is hoping to pump some life back into the Third Street Promenade by enlisting the help of an age-old ...

The Daily Press reached out to the Santa Monica Police Department, who said, “On Sunday, May 11, 2025, at approximately 3:06pm, police officers responded to the area of 3rd Street Promenade and ...

Santa Monica has approved a pilot open container program for its 3rd Street Promenade, permitting drinking-aged adults to consume alcohol outdoors within a designated Entertainment Zone, provided they ...