Television viewership across the NBA has gotten off to a slow start this season, and the league is looking for answers.

The legendary Inside the NBA studio team will appear on ESPN and ABC surrounding high-profile live events, including ESPN’s pregame, halftime and postgame coverage of the NBA Finals on ABC, Conference ...

The NBA is rolling out its controversial AI program with a holiday broadcast set to replace players with Disney characters in real-time.

After an outstanding start to the season, Paolo Banchero suffered a torn oblique that has left him sidelined since the end of October. Per Andscape's Marc ...

On this week’s SI Media With Jimmy Traina podcast, ESPN President Burke Magnus shared some details regarding the deal and ...

Giannis Antetokounmpo has led Milwaukee to a 4-1 record over its last 5 games to improve to 6-9 on the season.

Each NBA player from the Knicks and the Spurs will have a unique animated avatar that will play on the special court, and it will feature a real-time animated broadcast of the Christmas Day game.

The four-time NBA champion, now a North Texas resident, was surprising shoppers with gift cards at a JC Penney in Arlington.

Disney is bringing some Mickey Mouse magic to the NBA on Christmas. The company announced Wednesday that it will offer a ...

Catch Christmas Day NBA games, an exclusive double-episode Simpsons special, and new series from the Star Wars and Marvel ...

Disney and ESPN will produce the first animated simulcast of a National Basketball Association (NBA) game on Christmas Day.

ESPN will present the NBA Christmas Day game between the New York Knicks and San Antonio Spurs as the debut NB-AI event which ...