Francesca Ciula is bringing a West Coast phenomenon to the town of Windsor in the form of her innovative soda shop named Fizz ...

Image from Wikipedia The post Take a trip to the Mountain Dew headstone in Johnson City, Tennessee: visit the resting place ...

When modern needs are included in brand stories, consumers feel seen and heard—and that can come to life in many ways.

(Note: Some folks are reporting that Sprite Vanilla Frost is available for sale at Walmart, but our sources tell us that this ...

New soft drinks hit stores all the time, but not every product has staying power. Here's a look at the many soda flavors that ...

Soft drink brand Mountain Dew is returning to the Super Bowl with an ad from Goodby Silverstein & Partners, a spokesperson for brand parent PepsiCo told Ad Age. It will be the seventh Super Bowl ...

Brands that were straightforward about their benefits and price—or cleverly disguised themselves—were successful this year.

Like most big video game events, fans are getting their hopes up ahead of Geoff Keighley's The Game Awards, which airs tomorrow, 12th December. The industry's lovable rogue's gallery of insiders has ...