New Delhi: Om Jha has been elevated to Director, Global Media Capabilities at PepsiCo, relocating to Texas, United States.

According to the ICC, online searches for women’s cricket in India skyrocketed by 103% from November 2023 to October 2024; ...

According to analysis by Group M, removing TV advertising from campaigns can reduce profits for that campaign by 60% in the ...

Audrey Kuah (pictured) has stepped down from her role as co-CEO of VML APAC. In a statement to MARKETING-INTERACTIVE, VML ...

Sports management professional Jairath Chugh has joined GroupM as Group Head – Entertainment & Sports Partnerships. He joins ...

The company stated that this partnership marks an exciting new chapter as the agency would combine EA's interactive ...

T he Mazda MX-5 Cup Championship is a spec racing series built around the Japanese automaker’s legendary MX-5 roadster. The ...

Mumbrella has sized up agencies from worst to best on the gender pay gap, with the data showing big differences. Despite the ...

Reports Mindshare's Maria Grivas is assembling floor-to-ceiling gaming setup in office boardroom are unconfirmed.

Electronic Arts has appointed GroupM as its global media agency following a competitive review managed by ID Comms. GroupM’s ...

WPP, o nce the world’s biggest advertising group but now suffering from shrinking revenue and anger from staff over a return ...

Electronic Arts, the digital entertainment giant whose video game franchises include Madden NFL,The Sims, Need for Speed and ...