New Delhi: Om Jha has been elevated to Director, Global Media Capabilities at PepsiCo, relocating to Texas, United States.

According to the ICC, online searches for women’s cricket in India skyrocketed by 103% from November 2023 to October 2024; ...

According to analysis by Group M, removing TV advertising from campaigns can reduce profits for that campaign by 60% in the ...

Electronic Arts has appointed Group M as its global media agency following a competitive review managed by ID Comms. Group ...

Audrey Kuah (pictured) has stepped down from her role as co-CEO of VML APAC. In a statement to MARKETING-INTERACTIVE, VML ...

Sports management professional Jairath Chugh has joined GroupM as Group Head – Entertainment & Sports Partnerships. He joins ...

The company stated that this partnership marks an exciting new chapter as the agency would combine EA's interactive ...

T he Mazda MX-5 Cup Championship is a spec racing series built around the Japanese automaker’s legendary MX-5 roadster. The ...