CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...

Bernardo Andrada, Monks' CCO, reveals how "orchestration" and "agentic AI" are fundamentally transforming marketing ...

"Yes and no," she says. "While it seems like a quick and inexpensive option, AI rarely takes into account unique brand ...

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, ...

The future of marketing belongs to those who can balance innovation with responsibility. Brands that embed ethics into AI not ...

Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast ...

The best companies aren’t chasing AI trends—they’re building systems that eliminate guesswork and bring certainty to every ...

No matter where you look, two initials seem to pop up everywhere – AI. Artificial intelligence has permeated modern life ...

"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and ...

Is AI marketing software really 'powered by' AI? Or is it just a small element used to justify a strapline? Opinion piece.