A CEO views marketing investment through a new lens of risk, opportunity costs and the importance of brand reputation for sustainable growth.

A CEO views marketing investment through a new lens of risk, opportunity costs and the importance of brand reputation for sustainable growth.

Psychologists generally define forgiveness as a conscious, deliberate decision to release feelings of resentment or vengeance toward a person or group who has harmed you, regardless of whether they ...

Similarly, the agency says pork can be labeled “humanely raised” if the company provides its pigs with “proper shelter and ...

Going head-to-head with your competitors is a brand positioning tactic that you can use to highlight your brand’s specific ...

Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's ...

Market cap calculates a company's value by multiplying share price with shares outstanding. Large-cap stocks are stable with dividends; small-cap stocks offer growth with higher risks ...

Tools that allow you to meet people where they are — which, as we’ve come to know, is online. Effective digital marketing is all about finding the right mix of those tools and strategies to help you ...

Learn about the origins of the Fibonacci sequence, its relationship with the golden ratio and common misconceptions about its significance in nature and architecture. The Fibonacci sequence is a ...

Understanding the importance of marketing is crucial for a wide range of reasons. Do you know what your customers want? Do you think your customers trust your products? When was the last time you ...

The most common brand of processor in laptops you can buy in the UK is Intel. However, Intel's myriad of marketing names for its various processors can make comparisons extremely tricky. In this guide ...