The explosion of data has raised the stakes for marketers. Customers now expect campaigns tailored to their needs, and businesses can no longer afford to operate on guesswork. AI-powered marketing ...

Since Tera Feng started documenting her enviable Shanghai lifestyle, including visits to art galleries and fashion events on ...

As the e-commerce landscape continues its rapid evolution, Sharon Gee, senior vice president of sales and partnerships at ...

In e-commerce, a KPI, or Key Performance Indicator, is a number that helps show how well an online store is doing. It’s like a scorecard for checking success. KPIs help online stores understand what’s ...

Learn what 'supply chain as a service' (SCaas) entails and why it's essential to outsource logistics to build supply chain ...

In essence, it's time to move past the lip service and start putting your money where your mouth is. The brands that will ...

When Jordan Saxemard, former president of Dyson’s EMEA business, took over as CMO of audio tech maker Sonos in May, his first task was to revive the brand’s cultural impact. One way to achieve that is ...

As the buzz around artificial intelligence and automation continues to dominate, we’re at a crossroads in e-commerce marketing.

Personalization is one of the most critical factors in driving conversions in e-commerce. AI image generation allows brands ...

In this interview with Mapp, we discuss the key ecommerce trends retailers can expect to see take hold in 2025 and ...

By Mandisa Guliwe, E-commerce Manager for Anglophone Africa at Schneider Electric South Africa’s e-commerce sector is set to ...

In South Africa's fast-evolving business landscape, e-commerce has become more than just an option — it's a vital strategy ...