Columnist Rick Davis discusses the origin of the unique selling promise and why it's important for every salesperson to have ...

MORE young adults – who were turning their noses up at alcohol – have started drinking according to major research on ...

Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...

Making the move from industry to owning an accountancy practice is an appealing prospect for many professionals seeking greater freedom, the ...

Quantum sensors for prosthesis control, robots that treat lung collapses in flight, the automated production of X-ray ...

On June 23 last, the Minister for Rural and Community Development and the Gaeltacht, Dara Calleary, visited Áras Inis Gluaire ...

Avoid common pitfalls that weaken your value proposition. Discover 6 copywriting mistakes to steer clear of and how to fix ...

Commander Chathura Gamage, RSP and five Bars, injured Officer from elite Sri Lanka Navy Special Boat Squadron, has an MSc in ...

A striking seasonal phenomenon is unfolding off the southern coast of Sri Lanka, as cold, nutrient-rich waters rise to the ...

Many of these phones also boast large batteries, fast charging, and refined software experiences, catering to both casual users and tech enthusiasts. If you’re searching for the best value-packed ...

As a monitoring device, Barchart’s screener for unusual stock options volume presents an important barometer for how the ...

Marketing Ideas for Selling Cars. Whether you do up a few cars a year as a sideline or run a dealership, you'll sell your autos a lot more quickly if you put some time into developing a marketing ...