Digital marketing is a rapidly evolving field, and as we move toward 2025, several emerging trends are set to reshape how ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

From AI-powered strategy planning to synthetic influencers that can hold real conversations, these emerging trends are set to ...

As consumer behavior continues to shift toward digital platforms, companies that neglect having a strong digital marketing ...

Want your digital initiatives to succeed? Put the business and tech teams in the same sandbox and let them work together.

In the world of marketing, storytelling has become the heart of effective brand communication. For authors, and storytellers ...

CTV seamlessly integrates elements of traditional television with modern streaming, redefining how audiences consume content.

Hyatt is expanding its experiential offerings in India, betting on a strong surge in domestic travel, particularly among ...

Only 25% of banks say their marketing is either predictive or prescriptive, so the industry needs help modernizing its ...

Taking us through the marketing journey of Bikano, Head of Marketing Kush Aggarwal sheds light on how the brand has adapted ...

Kantar & GroupM Rural Barometer Report 2024 also highlights a 60% rise in the average FMCG basket size among rural consumers ...