Tiger Woods has hit a roadblock to trademarking the logo for his Sun Day Red apparel brand. Puma filed a notice of opposition ...

When you do, keep three key points in mind. First, your brand is best protected when you comprehensively cover all your bases: copyright, patent registration, and trademarking of your name and symbols ...

Hilton has struggled to get the H3 brand trademarked for its new extended-stay hotels. Some alternative names it's considering include Livsmart, filings showed. Hilton is considering as many as 14 ...