A company can only use the circled R symbol in conjunction with its products and brands if it has officially registered a trademark with the U.S. Patent and Trademark Office.

A brand is a name and/or a symbol that uniquely identifies a seller’s goods or services in the market. Nielsen Media Research lists more than 500,000 brands worldwide in more than 2,000 product ...

Use the R-in-a-circle symbol, usually seen a a superscript ®, once you have applied to the USPTO to register your trademark and the application has been approved.

What is a Trademark? According to the U.S. Patent and Trademark Office, a trademark is “a word, phrase, symbol or design that identifies your goods and services” and distinguishes your brand ...

A brand is a unique identity for a product and service that is created to distinguish it from its competitors. Learn why creating a brand is critical to successful marketing.

Brands Matter and Brand Symbols Matter. And third, in the midst of a pandemic, which is affecting a disproportionate number of African Americans and increasing our awareness of racial ...

Some brands are instantly recognizable by just a simple shape or design. Think about Apple’s apple or Nike’s swoosh. ... No longer exclusive to the artsy elite, anyone can now craft a brand symbol ...

A trademark is a word, name, or symbol used to identify and distinguish ... s brand recently became the first to surpass a $200 billion valuation on Forbes’s annual list of Most Valuable Brands.