What's in a name? In the case of Toyota, the answer includes both family pride and Japanese culture. And the company's logo ...

Toyota typically competes in the mainstream market, but is also famous for launching Lexus as a luxury sub-brand to take on Mercedes-Benz.

The tri-color badge is an iconic part of Toyota's off-road vehicles, but it's actually got a deeper meaning tied to the ...

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Toyota hired California-based Molly Designs, renowned for creating signature brand colors like Kawasaki Green and Yamaha ...