Acclaimed Author Says AI Is Accelerating Book Publishing’s Decline
Nearly half of 2024 National Book Survey respondents haven’t read any books in more than a year. But book author Seth Godin ...
A 13-point roadmap for thriving in the age of AI search
Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ...
Bizcommunity2d
From local is lekker to hyper-localisation: Township consumer trends to watch this festive season
Mongezi Mtati, senior brand strategist, Rogerwilco, address consumer trends to watch this festive season in his last column ...
What is yield to maturity? Formula, how to calculate
If you are confused by personal finance terms, jargon and calculations, heres a series to simplify and deconstruct these for ...
Unlucky day: This giant asteroid could hit the earth on Friday the 13th
A massive asteroid could strike Earth on Friday, the 13th, but not this one. The 2029 Friday 13 is the most concerning of all ...
This Marketing Exec Restructured His Job Around AI. Here’s Why
TriNet chief marketing officer says managing the HR company's brand means staying ahead of technological changes.
Harnessing The Power Of Storytelling In Marketing: A Psychological Perspective
When you need to stand out in a sea of mediocrity, storytelling emerges not just as a buzzword but as a fundamental strategy ...
The Marketing Hurricane of ‘Wicked’ Says a Lot About Our Culture
The movie’s marketing push, involving 400 tie-ins with other brands, shows how our culture has become littered with ...
Santa Clarita Radio6d
The Ultimate Guide To Content Marketing: What It Is And Why It Matters
Content marketing is the art and science of creating and distributing quality, relevant content to attract, educate, and ...
Social Proof Marketing Unveils Groundbreaking Platform to Revolutionize Sales Enablement for SaaS Providers, Coaches, Trainers, and Consultants
In a crowded marketplace where consumer trust is hard-earned and fleeting, Social Proof Marketing is raising the bar. Today, ...
How Capital One Increases Customer Engagement Through Experiential Marketing
Collaboration is central to Capital One’s success. Whether it’s a world-renowned artist like Hassan Hajjaj or a culinary icon like José Andrés, the brand chooses partners whose values align with its ...