Sony spent over a million dollars to swarm SF streets with 250,000 bouncy balls, breaking windows and destroying cars in the process.

These one-hit wonders didn't become big from their inclusion in TV commercials, but those commercials certainly helped.

Live” ad parody combines a few factors: mimicking the tone and format of commercials, a fitting product, and a punch line that brings the whole thing home. Some ads are for familiar products; some are ...

As the UK media hones in on a new targeted demographic, dubbed net zero dad, it could give businesses a way to understand ...

Discover how The Trade Desk leads the connected TV ad space, balancing consumer tolerance and advertiser profits. Explore ...