Two of the new holiday movies coming to TV this season have a Taylor Swift connection that fans will have no problem decoding ...

GameStop co-founder Gary Kusin sees parallels between Swifties and the videogame retailer’s intensely loyal fans.

Taylor Swift has released her acoustic piano collection merchandise on her website which is running out quickly. Based on her ...

Any Swiftie is going to want to get their hands on the new "Eras Tour Book" ($39.99) that the singer is releasing on Black ...

Don’t let locked display cases and finicky self-checkout stations fool you. Retailers really want you in their stores this ...

On Thursday, Target revealed a collection of its Black Friday deals, set to go on sale next week for the biggest shopping day ...

The controversy comes as Swift's fans rushed to her online store to grab the festive collection ... Ontario (Emma ...

Taylor Swift is underfire with fans over her recent concert merch. The singer is currently on her Eras Tour. Taylor Swift is ...

The company's customers "were not going to let a store that was a part of their ... four legs of her empire -catalog, concerts, merchandise, and new content. MarketWatch understands that, within ...

Some businesses got a revenue boost of up to 600 percent when the Eras Tour came to town. Here’s how your brand can benefit ...

The Speak Now era is characterized by fairytale themes and Taylor's growing independence. The Era is also dedicated to facing ...