A 40-day boycott of Target that calls for supporters to give up shopping at the company's stores during the Lenten period kicked off this week, to protest the discount retailer's decision to end some of its diversity,

In response to Target's DEI reversal, some shoppers are boycotting the retailer as Amazon, Walmart freezes loom. Here's why consumers refuse to spend.

Target faces a possible 40-day nationwide boycott after the retail giant ditched its diversity, equity and inclusion initiatives following Preisdent Donald Trump’s return to the White House.