From FIFA's latest design to a hot AI startup's barely-there branding, recent examples show how a logo—any logo—can make a brand more real. The new Paramount logo is the fleece vest of entertainment ...

CHICAGO, IL – JUNE 19: A detail view of a Chicago Red Stars corner flag is seen with the Chicago Red Stars logo in action during a game between the Chicago Red Stars and the Washington Spirit on June ...

The Chicago Red Stars won't be the Red Stars starting in 2025. They'll soon simply be known as the Chicago Stars FC. The team announced the change on social media Wednesday, including both their new ...

There was a balance in developing a new team name and crest. “There was always some discussion around whether or not it would ...

Check out the Top 10 Best Logo Design Books for Designers. Follow the Design blog for more branding and marketing inspiration, tips and tricks. For the aspiring designer hoping to break into logo ...

After playing its inaugural season without team nicknames ... a lot more could have gone into the logo design. At some point, there is such a thing as too simple. The New York Sirens again ...

Each of the 32 teams has a logo, too. Some are incredible, others classic, and some have outlived their usefulness. Time for a change? Unlikely. The NY lettering works better for the Yankees than it ...

Each of the 32 teams has a logo, too. Some are incredible, others classic, and some have outlived their usefulness. Time for a change? Unlikely. Here's our NFL Team Logo rankings for the 2024 season ...

Minnesota Twins senior vice president and general manager Thad Levine will depart the organization to "pursue new challenges and opportunities, both inside and outside of baseball," the club ...

While Los Angeles Lakers coach JJ Redick downplayed his franchise's need for a traditional center, the team privately confirmed that it could use a big man with girth. Top basketball executive Rob ...

An illustration of a magnifying glass. An illustration of a magnifying glass.