Shedding light on the newly launched ‘Dilfluencers’ campaign, Zee’s CMO Kartik Mahadev talks about the magnetism of TV ...

Throughout his time working in marketing and communications, there’s one thing that Communication Prof. Anas Ghazi (’15) said ...

Professionals aiming to stay competitive in their field should focus on professional development to advance their skills.

A powerful wind of change is reshaping storytelling, and those who have embraced this paradigm shift have shared insights on navigating the evolving landscape. The era of relying solely on traditional ...

While GDPR and CCPA have laid the groundwork, new regulations, such as the Kids Online Safety Act, are on the horizon. As ...

At the inaugural Media BAI 2024, held on November 5 at Whitespace Makati, the spotlight was on the transformative power of ...

Brand storytelling is not just a buzzword – it’s a powerful ... Yes, conscious casting can be a very clever marketing strategy, but let’s not make it only about that. As casting directors, we too ...

Instead, the film concludes with a powerful ending that resonates with the audience, leaving no room for additional scenes.

The awards celebrated the team’s diverse creative expertise, recognising projects that combined strategic insights with ...

REW is the largest real estate marketplace website in B.C. measured by traffic, with about five million sessions per month.

The marketing push also marks a pivot from a functional message ... the distinctive assets also needed to help amplify the brand’s storytelling and communication. “The brand wants to be able to speak ...