A recent measurement study by Prof. Doug Leith, Professor of Computer Systems in Trinity’s School of Computer Science and ...

According to Statcounter Global Statistics, Google’s global search ... to click on an ad or click through to a website. Did Google’s advertising algorithms manipulate pricing to get that ...

The Super Bowl is a gift that keeps on giving. While The Spin looks forward to the blitz of advertisements and the annual ...

In January, LinkedIn listed AI engineer and AI consultant as the fastest-growing jobs in the US, and PwC found last year that jobs requiring AI skills were growing more than three times as fast as all ...

It wouldn’t be long before Google scooped up YouTube ... In 2014, YouTube launched a premium service aimed at curbing the loss of revenue from ad-blocking. YouTube Red was unsuccessful in its mission, ...

It also includes a statistics dashboard that displays the number of ads and trackers blocked ... Also, the need to sideload the Android version (since it’s not available on Google Play) might deter ...

Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 per campaign, aligning with Search campaigns. Learn ...

Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection ...

Leith posits that the reason for this is due to the sign-in process on Android devices. Once you sign in with your Google ...

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

Google has introduced a carbon emissions calculator for advertisers on Google Ads. The tool provides advertisers with ...