Emotive marketing for sustainable consumption: Study tests effects of social media posts on valuation of chocolate
Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...
Influencer Marketing Is Busting Through The Walls Of Social Media
The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...
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Study Finds Twitter Banter With Competitors Good for Product Launch
A case study reveals that a little banter on Twitter, now known as X, between rival fast-food brands led to a 426 percent increase in online searches and a 54 percent increase in offline sales for the ...