Here’s how the Strauss logo wound up on MLB helmets during the playoffs and what it portends for the future. Francisco Lindor ...

An apparel brand backed by golf legend Tiger Woods and a Baton Rouge company that makes cooling equipment for helmets and ...

"Mountain Dew is reclaiming the mountain with a new logo and visual identity that is synonymous with adventure" ...

Leo Messi and Adidas are linked together as much as any athlete and brand in professional sports. So it makes perfect sense ...

Cambrian is now Cambrian Shield, dropping the Golden of previous varsity athletics. The traditional dragon head crest has ...

Buick is reintroducing the brand plate script after five years without it. Well, sort of. Here's what's going on with the ...

An updated list of every badge and club crest created in MLS history, featuring LA Galaxy and Seattle Sounders.

According to a court filing, Tiger Woods’ apparel brand, Sun Day Red, has “unlawfully hijacked” the logo belonging to Tigeraire, a company that makes cooling products for athletes.

Dunkin’ Brands is a company that specializes in franchising quick service restaurants (QSRs). It acquired subsidiaries Baskin-Robbins and Dunkin’ (formerly ‘Dunkin’ Donuts’) in 1973 and ...

Celtics G Jaylen Brown has launched his debut performance brand -- 741 -- after Brown’s team said that he “turned down" over $50M "in endorsement deals from other major sneaker companies to pursue ...