Shein hopes to make shopping on its site more seamless and fun with the debut of “Trend Stores,” curated fashion storefronts.

Singapore-headquartered fast-fashion retailer Shein has introduced Trend Stores, a series of specialised online fashion shops ...

Consumers were selective with where they shopped for fashion in 2024, but Shein kept its first place position with strong ...

Fast-fashion retailer Shein blazed a trail for Chinese companies in the US and European markets. Now, another China-based ...

Shein Group Ltd. is under pressure to cut its valuation to about $30 billion as it prepares to go public, Bloomberg News reported this week. That would still overprice the fast-fashion retailer ...

While Shein relocated its headquarters from China to Singapore in 2021, the company still uses thousands of Chinese factories as part of its fast-fashion model. Charles Kupperman, former deputy ...

What this means is that Shein is directly competing with many other fast fashion brands on ecommerce platforms, which could lead to aggressive discounting and price wars. Moreover, fast fashion ...