One product in particular that TikTok has gone crazy over is their Iope Bio-PDRN Caffeine Face Shot, a serum that Mixon calls ...

So there really is an active ingredient, but again, they haven’t been evaluated for their efficacy or safety.” But not all lash serums contain prostaglandins, either. There are plenty of prostaglandin ...

As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum ...

Don't miss today’s best 24-hour flash deals from Sephora and Ulta with 50% off Fenty Beauty lip gloss, Bella Hadid’s perfume, ...

An Ouai St. Barts deep-cleansing sugar scrub you can use to gently exfoliate your body *and* scalp (we love a 2-in-1 ...

Celebrate your birthday with free treats and gifts by joining loyalty programs at popular stores and restaurants.

Minimalist beauty brand Merit is set to make its UK retail debut, launching in Sephora stores on 11 March. After two years of ...

From social media feeds packed with lifestyle influencers to stacked shelves at stores like Sephora and Ulta, there's no ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...