Looking to longer, fuller lashes similar to Maya Jama? Then we know the affordable beauty buy to add to your makeup bag.

As you’d expect with something of such cult status, budget beauty brands are beginning to launch their cost-effective alternatives to the glossy balm to rival the Summer Fridays pricey formula. Case ...

A SUPERDRUG manager who ploughs her entire wage back into the store has shared her top budget buys from the supermarket shop.

Forget Mrs Slocombe’s pussy, I was transfixed by her blue eyeshadow. Watching Are You Being Served?, my eight-year-old self was mesmerised by the subtle- as-a-sledgehammer sky-blue powder ...

If you want to find the best mascara for adding length and volume to your lashes, without any flaking or clumping, these are the best new formulas to try.

The Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission. Backstage at Fashion Week at shows from Proenza Schouler to ...

Sure, lash serums and eyelash curlers are great for ... It really helps exaggerate my lashes – they look so long but they aren't super clumpy. My husband, who never notices my make-up, said ...

Rimmel's Thrill Seeker Extreme Mascara is said to be the brand's "most premium" mascara yet and it claims to deliver up to five times more lash volume. Available at Boots for £12.99, the Thrill ...

But Rimmel's new Thrill Seeker Extreme Mascara seems ... and 90% noticed an instant, significant lash coating. The mascara's precision tapered fibre brush is designed to catch every lash ...

In a post about the launch, Rimmel said: Say hello to Thrill Seeker Extreme. Get ready to take your lashes from 0 to 100 with 5x more volume. This is not just mascara; it's a lash revolution ...

I am a mascara girlie through and through. Tbh, my makeup just looks weird without a slick of mascara and, as someone who is naturally blessed in the lash department (soz), it's crucial for me to find ...