The Salesforce 2020 State of Marketing research showed that Customer Data Platforms (CDPs) were among the highest priority investments for CMOs in 2021. The research found that customer data sets ...

Dani Cushion, Cardlytics’ CMO, said all the processing happens on the bank partners’ premises and no personally identifiable information ever leaves the bank. Cardlytics Direct lets marketers target ...

It's a delicate balance using customer data to create memorable experiences without jeopardizing the relationship you’ve ...

purchase history and communication information. A company can also buy similar customer information from data providers as third-party data. With a variety of data sources, business can know a ...

Collecting demographic data allows businesses to segment their customer base, understand their target audience and develop targeted marketing strategies. Purchase history: Gathering data on ...

The history of customer service and product issues may be contained in the CRM system, as input by CSRs as well as in a product information database for online ratings/reviews. Purchase history ...

At this point leveraging data analytics to gain insights into customer behavior, preferences, and purchase history, should be table stakes. This information can be used to create personalized ...

Tarts, Pringles, Eggo and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase data to snack on.  The person who’s in charge of taste-testing those retail data ...

The secret sauce? Harnessing the power of customer data. Data has always been a pivotal business tool, but e-commerce took it to another level, translating it into an engine that drives marketing ...