Are you a creative, strategic thinker? Do you have a passion for communicating? If so, the advertising and promotion major at the Haworth College of Business may be a perfect fit for you! You will ...

In a recent presentation at the 25th Annual Pharmaceutical and Medical Device Ethics and Compliance Congress, Catherine Gray, ...

Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of ...

My concept of “branding before advertising” is rooted in the belief ... Prioritizing branding and back-end systems before promotion can also have financial benefits. I have found that ensuring ...

how much the business has to spend on promotion, and the market segments that it is aiming to reach. A good promotional strategy for a small local gardening business might involve advertising ...