Even the wee ones in your life as young as 18 months can learn STEM with these magnetic foam builders. Soft blocks connect ...

A growing number of adults are buying toys for themselves, reclaiming memories from their childhood and showing off their ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

In this genuinely diabolical plan, the kids will never know they're actually learning while playing with toys until it's too ...

An Imaginext Darth Vador that stands over 2 feet tall and comes with a mini Stormtrooper. Although they're sweet as pie, they ...

From the moment they enter the world, infants benefit immensely from active movement. It's essential not just for thei ...

Today, the 48-year-old has fully embraced his inner child ... adults can find limited-edition collectibles that are of higher ...

NBC News Studio's My Generation —a four-part docuseries looking back at the news and pop culture moments that shaped Baby ...

“My 6-year-old chose to bring a pirate figurine for show-and-tell. He was not allowed to show it because of the ‘weapon,’” ...

S Haripriya started Extrokids, an online toy store to provide brain development toys for children. Helped by her mother S ...

John Morgan's selfless compassion and unwavering dedication to helping kids living at the Tilton Family Children's Shelter ...

Just in time for holiday shopping, The Toy Book’s consumer-facing sister publication, The Toy Insider, has unwrapped the top ...