NIL deals have been in the headlines for the past few years after the NCAA allowed collegiate athletes to share in the ...

The student-athletes apart of Team Fifth Third will be featured in social media videos highlighting their athletic careers, ...

The NCAA’s rules on Name, Image, and Likeness (NIL), player transfers, and eligibility are under intense scrutiny after a key ...

LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to create the ultimate hub for student-athl ...

The Utah Legislature approved a bill on the final day of its general session last Friday that allows schools in the state to ...

Keatts said multiple times this season that a lack of investment in NIL "absolutely" played a factor in the Wolfpack's struggles to capitalize off of last season's run to the Final Four. The 2025 ...

The Oregon-focused NIL collective, Division Street, is partnering with GOAT and Flight Club to release the first-ever Nike ...

BATON ROUGE – LSU Athletics has announced the launch of The Brand, which will unify multiple units of the department to ...

Now, he's impacting the Gators community through his name, image and likeness (NIL) earnings. On Saturday, the Gators signal-caller announced on X (formerly Twitter) that he is making a six-figure ...

The No. 1 ranked Oklahoma softball team and Sonic Drive-in announced a landmark sponsorship deal to prominently feature the ...

Attorneys seeking approval of the $2.8 billion legal settlement for college sports pointed to nearly 102,000 athletes who ...

Venable LLP attorneys Kristen Ruisi and Maria Sinatra share five things business owners should consider before engaging in a ...