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According to Marketing Dive, Sprite Chill made $50 million in retail sales after just 21 weeks, making it the top-selling new Coca-Cola product of the year—so giving the drink a permanent spot was a ...
Recently, filmmaker Shoojit Sircar shared an interesting behind-the-scenes story about working with Shah Rukh Khan on an ...
There’s nothing like the excitement of a fan-favorite return product, especially one that has historically only been ...
Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...