Agility in marketing is no longer optional. Shrivastava highlighted this perspective, “It’s a necessity, like roti, kapda, and makaan.” “If you want to ... Consumer Needs Next the panel ...

Yet the typical marketing plan has become so complex, creating and preserving efficiency can often seem impossible. Consider ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

Mark Cuban, the billionaire investor, and Shark Tank judge, has continually underscored the significance of understanding market needs and expectations while investing.

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

The LinkedIn Marketing Jobs Outlook report offers insights into the changing job market and strategies for career growth. Here’s all the data from the report that you need to know. The report ...

In a world where every click, comment and share is scrutinised, performance media teams are expected to serve up insights ...

The brand builder and, until last month, international MD at the drinks business marketers love to hate tells Tim Healey why ...

For decades, demand generation followed a familiar script — brands dictated the terms, controlled the narrative and funnelled ...

Open Mic is the self-publishing platform for the marketing industry ... invest in shoppable ad formats that will meet consumers’ demands. In fact, unless banned, I predict that TikTok Shop ...

By working in partnership with the rest of the business, startup CTOs and their teams need to focus on building an ongoing technology foundation to drive innovation within legacy industry structures a ...

Ghana is the world's third-biggest exporter of unprocessed cashew nuts, behind Ivory Coast in first place, and Cambodia in ...