DMPs are dead – long live CDPs … at least according to Michael Katz, CEO and co-founder of customer data platform mParticle. After years of confusion, the CDP space is finally starting to shake out as ...

Last year, CDP BlueConic acquired the CDP-ish first-party data platform Jebbit, and back in 2020, Twilio snapped up Segment. “Nowadays, everyone’s a CDP,” Michael Katz, mParticle’s co-founder and CEO, ...

Rokt, the e-commerce technology company specializing in real-time relevancy, has acquired mParticle, a leading customer data platform (CDP) provider, in a $300M transaction “Our mission at mParticle ...

In cases where their clients overlap, Buchanan said Rokt’s performance went up by as much as 50% compared to other CDP or identity solutions. One reason for the improved performance is better match ...

Rokt, the global leader in ecommerce unlocking real-time relevancy in the moment that matters most, today announced a US$300 million investment in mParticle, a leading customer data platform (CDP ...

New York-based customer data platform mParticle has been acquired by eCommerce transaction optimization firm Rokt, for a total price of around $300m. ... Bruce Buchanan and Michael Katz. All articles ...

"The cloud data warehouse is an important source of rich customer data which teams need to incorporate into their data strategies," said Michael Katz, CEO and co-founder of mParticle, in a statement. ...

On September 4, 2024, Jason Lynn and Michael Katz will be hosting a virtual fireside chat, in which they will discuss their vision for mParticle and cut through the noise in the CDP space to help ...

NEW YORK, March 30, 2023 — mParticle, an AI-powered Customer Data Platform, today introduced new capabilities to scale the way teams execute their first-party data strategy, empowering companies ...

Combining data warehouse ingestion with robust data quality protections and rich predictions provides data teams with unmatched activation capabilities. NEW YORK, Nov. 1, 2022 /PRNewswire ...

This partnership combines Rokt's expertise in bringing relevance to ecommerce transaction moments with mParticle's real-time CDP, ... across any screen," said Michael Katz, CEO of mParticle.

As part of the merger, the mParticle founders will all remain in the business – Michael Katz will continue to be CEO of mParticle, Andrew Katz will become Chief Technology Officer of Rokt to ...