Between seasonal flavors, cross-brand collaborations, and fan voting competitions, many Mountain Dew flavors are now extremely rare and highly coveted.

For the second consecutive year, Mountain Dew Baja Blast will take center stage on Super Bowl Sunday, for a simple reason: Upside. “Ninety percent of Americans still haven’t tried it,” says ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

Seal takes his namesake to new surreal heights in Mountain Dew’s 2025 Super Bowl commercial. The 30-second spot features the 15-time Grammy nominee transformed into a literal seal (with a realistic ...

Seal, known for hit songs like "Kiss from a Rose" and "Crazy," is bringing new meaning to his name this year in a Mountain Dew Super Bowl ad, revealed exclusively on TODAY Feb. 5. The "Kiss from a ...

Super Bowl LIX is right around the corner — let the horrors commence. Mountain Dew dropped a surreal, hallucinogenic new commercial today for their new Tropical Lime flavored Baja Blast ...

They visualized different shapes as the ever-changing neuronal activity in the temporal and frontal lobes of the brain during object recognition and recalling memories. This achievement promises ...

Large reserves of white hydrogen may exist within mountain ranges, according to a new study, raising hopes this clean-burning gas can be extracted and supercharge efforts to tackle the climate crisis.

A British tourist has died while trekking with a friend in the Dhauladhar mountains in the northern Indian state of Himachal Pradesh. It is reported they suffered a serious injury after falling ...

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Discover the fascinating evolution of the Mountain Dew logo design and branding, from its moonshine-inspired origins to its bold, modern design. Mountain Dew started as a literal moonshine mixer with ...