Johnson City is where a creative, energetic man dove into the unruly soft drink industry and helped usher in two iconic ...

A British tourist has died while trekking with a friend in the Dhauladhar mountains in the northern Indian state of Himachal Pradesh. It is reported they suffered a serious injury after falling ...

Discover the fascinating evolution of the Mountain Dew logo design and branding, from its moonshine-inspired origins to its bold, modern design. Mountain Dew started as a literal moonshine mixer with ...

We’ll let you in on a little secret: spring is one of the best times for a mountain getaway. We know, there’s an unspoken rule that spring break is for the beach and fall break is for the mountains, ...

Sun Drop matches both Mountain Dew and Mello Yello in terms of total calories and has just a little less sugar. The soda also contains additives like high fructose corn syrup and Yellow 5, and ...

Super Bowl LIX is right around the corner — let the horrors commence. Mountain Dew dropped a surreal, hallucinogenic new commercial today for their new Tropical Lime flavored Baja Blast ...

A CSU win would pull the Rams even with the Lobos in the loss column atop the Mountain West. A win for New Mexico would further secure the Lobos in the No. 1 spot in the league. Need a break?

Seal, known for hit songs like "Kiss from a Rose" and "Crazy," is bringing new meaning to his name this year in a Mountain Dew Super Bowl ad, revealed exclusively on TODAY Feb. 5. The "Kiss from a ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

For the second consecutive year, Mountain Dew Baja Blast will take center stage on Super Bowl Sunday, for a simple reason: Upside. “Ninety percent of Americans still haven’t tried it,” says ...