Johnson City is where a creative, energetic man dove into the unruly soft drink industry and helped usher in two iconic ...

A British tourist has died while trekking with a friend in the Dhauladhar mountains in the northern Indian state of Himachal Pradesh. It is reported they suffered a serious injury after falling ...

(Photo by Erika I. Ritchie, OC Register/SCNG) Ski patrollers from mountain resorts in California, Nevada, and Colorado are at Mammoth Mountain in the Eastern Sierra, helping to provide safety ...

Discover the fascinating evolution of the Mountain Dew logo design and branding, from its moonshine-inspired origins to its bold, modern design. Mountain Dew started as a literal moonshine mixer with ...

A similar narrative has been playing out in our country, state and local community for years, and it’s baffling to see so many residents and so-called leaders refuse to fess up, face facts or ...

A US product that hasn’t been approved would list nutritional information as 'Nutrition Facts' and carry an American company name and address. If it was legal in the UK, it would list a UK ...

Super Bowl LIX is right around the corner — let the horrors commence. Mountain Dew dropped a surreal, hallucinogenic new commercial today for their new Tropical Lime flavored Baja Blast ...

Seal, known for hit songs like "Kiss from a Rose" and "Crazy," is bringing new meaning to his name this year in a Mountain Dew Super Bowl ad, revealed exclusively on TODAY Feb. 5. The "Kiss from a ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

and sports nutrition.” Pepsi has executed the nationwide rollout of Mountain Dew Baja Blast which generated more than $1bn in annual retail sales (including foodservice channel). Meanwhile, Pepsi ...

For the second consecutive year, Mountain Dew Baja Blast will take center stage on Super Bowl Sunday, for a simple reason: Upside. “Ninety percent of Americans still haven’t tried it,” says ...