That tidbit was enough to ignite a rumor that burned brighter than a Baja ... dive into the details of this fizzy controversy. Brominated vegetable oil (BVO) was once used in sodas like Mountain ...

In this deeply avant-garde clip, directed by Academy Award-winner Taika Waititi, we dive deep into the thick, fluorescent lore that surrounds Mountain Dew’s iconic Baja Blast with a beautiful ...

Instagram’s snachwithzach broke the news that Mountain Dew Baja Cabo Citrus, which looks to have an orange flavor, will be in stores in April, and Mountain Dew Dragonfruit will be arriving by June. In ...

offering her a bottle of Mountain Dew Baja Blast, which features a tropical lime flavor. She accepts the bottle and takes a sip. This action immediately sends her through a portal of some sort ...

offering her a bottle of Mountain Dew Baja Blast, which features a tropical lime flavor. She accepts the bottle and takes a sip. Becky G's action of taking a gulp immediately sends her through a ...

Super Bowl LIX is right around the corner — let the horrors commence. Mountain Dew dropped a surreal, hallucinogenic new commercial today for their new Tropical Lime flavored Baja Blast ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...