Johnson City is where a creative, energetic man dove into the unruly soft drink industry and helped usher in two iconic ...

For the 20th "Bajaversary," Taco Bell and Mountain Dew have some sweet offers. On Tuesday, 100 lucky customers will get Baja Blast Stanley cups.

Mountain Dew Pitch Black Is Being Discontinued . Unfortunately, despite it previously being labeled as a “permanent flavor,” ...

A British tourist has died while trekking with a friend in the Dhauladhar mountains in the northern Indian state of Himachal Pradesh. It is reported they suffered a serious injury after falling ...

The new Micro Hydro line has four 6.7-ounce bottles each available for $19.95. Hydro Flask recognizes that while high-volume bottles and tumblers are popular, sometimes consumers just need a few ...

The Black Mountain Junior Asia Masters 2025 concluded at the Black Mountain Golf Club in Hua Hin, Thailand, showing the finest junior talent from the Asia-Pacific region. The prestigious ...

Super Bowl LIX is right around the corner — let the horrors commence. Mountain Dew dropped a surreal, hallucinogenic new commercial today for their new Tropical Lime flavored Baja Blast ...

The Mountain Dude slides across the table of Becky G's kitchen, offering her a bottle of Mountain Dew Baja Blast, which features a tropical lime flavor. She accepts the bottle and takes a sip.

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

Wyoming President Phillip Dubois and Air Force Academy Superintendent Tad Oelstrom conspired to break away from the Western Athletic Conference and form a new league — the Mountain West.

For the second consecutive year, Mountain Dew Baja Blast will take center stage on Super Bowl Sunday, for a simple reason: Upside. “Ninety percent of Americans still haven’t tried it,” says ...